The Apple watch has been deemed a failure by many market analysts. The SWOT or strategic analysis of Apple showed that the major key strengths of Apple Inc. that comes from the quality and uniqueness of the Apple iPhone. Apple SWOT Analysis In A Nutshell. Figure 2. SWOT Analysis of Apple A SWOT analysis is an incredibly easy but effective method used to identify the components that help a business thrive or contribute to its development. A SWOT analysis looks at the strengths weaknesses opportunities threats for one or more firms in a given industry. This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website. Order Essay. Incompatibility of Apple products and services with other products and services for users, 1. Overall, SWOT Analysis of Apple shows that the future scenario of Apple Computers does not look bright. But it has its own problems and threats waiting around the corner. So iPod gives the company access to a whole new series of segments that buy into other parts of the Apple brand. 1. This SWOT Analysis of the iPhone breaks down the best, worst, and questionable aspects of this favored smartphone device. This report closely examines Apple’s strengths, weaknesses, opportunities, and threats. Further increase of manufacturing costs. Apple Swot Analysis – Internal & External Strategic Factors. Try Free Now. Share this: Related Resources … It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services. SWOT Analysis on APPLE COMPANY- DUE IN A DAY. On 31st July 2018, Apple … Related: … Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976. Apple supply chain best practices include data synchronization between the central warehouse and its own stores and customers, and outsourcing manufacturing and as a result reducing the manufacturing cycle time. SWOT analysis is a powerful tool for understanding a company’s market position. It’s an American based … Dell has introduced the best Laptop Model like XPS which is giving tough competition to MacBook. It's difficult to predict what will happen to this company in the future, but a SWOT analysis (which measures the strengths, weaknesses, opportunities, and threats to a business) can help to understand the company's current position and where it may go … Investments in research and development, 4. It has been listed by Forbes as the most valuable brand in the world with the brand value of USD 182,8 billion[3], while Interbrand estimates Apple brand value as high as USD 214,5 billion. Over the years Android Samsung has reduced iPhone sales. According to Wikipedia, there are rumors that Apple might enter the automobile market in 2020. SWOTAnalysis.com. The MarketWatch News Department was not involved in the creation of this content. tag project. In 2006 its brand value was merely 15.98 billion U.S dollars. This SWOT report is ideal for case studies. Quality problems with negative effects on sales and Apple brand image, 2. JB. Pestle is an acronym for political, economic, social, technological, legal, and environmental factors or forces that guide planning and decision-making. Apple Inc. does not fail to impress the customers with its products and services. SWOT is an acronym for strengths, weaknesses, opportunities and threats related to organizations. This SWOT Analysis of the iPhone breaks down the best, worst, and questionable aspects of this favored smartphone device. The SWOT analysis of Apple detects all the main strengths, weakness, opportunities, and threats that helps the company more to scale up. Every time Apple came up with innovation and simplicity. Apple SWOT Analysis In A Nutshell. A look at the political, economic, social, and technological factors that will impact Apple in the years ahead Looks like you're new here! Being found to have infringed on intellectual property rights, 4. The Swot Analysis of Apple. Other Android smartphones include Oppo, HTV, Sony Xperia. The major key weaknesses include lack of distribution channels in the countries and high price which can be overcome. Political. Moreover, the report contains analyses of Apple leadership, organizational structure, business strategy and organizational culture. Moreover, the report contains analyses of Apple leadership, organizational structure, business strategy and organizational … The popularity of the Apple technology has enhanced the brand name to build a larger user base for social factors as well as a more diverse product line. Apple Inc. gross profit margin chart[6]. It earned net income of USD 59,5 billion, USD 48,35 billion and USD 45,68 billion in financial years of 2018, 2017 and 2016 respectively. Therefore, you can … 4. One big issue though can’t be ignored. The company’s strong brand recognition helps to create barriers to entry within the market, and also enables it command a premium … 1. Having diverse operations in various markets around the globe, Apple deals with a different set of SWOT analysis Apple factors, which are based on regional situations as well. Swot Analysis of Apple. How can existing or future political factors, … Sales of its notebooks products is also very … In fiscal years of 2018 the company’s net sales increased by 16% or 36,4 billion compared to the previous year[7]. Product leadership; High quality products; Easy-to-use products; Superior product design; Effective new product development process; Ability to leap-frog competitor’s technology; Highly innovative; IT/software expertise; High profit margins; Solid financial … The company’s gross margin for 2018, 2017 and 2016 amounted to 38,3%, 38,5% and 39,1% respectively. 2. As it is illustrated in Figure 2 below, although the gross profit margin has declined to a certain extent to 37,99% by the Q4, 2018, nevertheless it remains one of the highest in the industry. “Apple revolutionized the business of PCs, music, telephones and Tablets because everything revolved around and search for simplicity.” Apple products are simple and easy to use. in Swot Analysis. Highly sophisticated Apple ecosystem plays an instrumental role in maintaining brand loyalty and consequently sustaining market share in the global scale. Most people assume the company. Apple maintains an exceptionally high profit margin compared to industry average. Apple Inc. SWOT Analysis Depali Sharma & Shrishti Kumar Weaknesses Opportunities Ethical Dilemma 1 An issue has recently been brought to the medias attention. The SWOT Analysis of Apple Background of The Apple Founded Time April 1, 1976 Serving Sectors Computer hardware, software, electronic consumer products, and electronic software distribution. (2019) “What is really eating apple – and why Steve Jobs would not be doing a lot better” IMD, Available at: https://www.imd.org/research-knowledge/articles/what-is-really-eating-apple-and-why-steve-jobs-would-not-be-doing-a-lot-better/, [13] Reisinger, D. (2019) “Apple iPhone Sales Tanked at the End of 2018” Fortune, Available at: http://fortune.com/2019/02/21/apple-iphone-sales-2018/, Interpretivism (interpretivist) Research Philosophy, https://www.forbes.com/sites/kurtbadenhausen/2017/05/23/apple-heads-the-worlds-most-valuable-brands-of-2017-at-170-billion/, https://www.macworld.co.uk/feature/iphone/iphone-vs-android-market-share-3691861/, https://www.forbes.com/powerful-brands/list/#tab:rank, Apple had the best supply chain in the world for the last four years – here is what you can learn from it. It has become the largest technological giants of today (World Economic Forum). It is a recommendation in Apple SWOT Analysis to expand its distribution channel reach potential customers in the global market. This is an example Pest Analysis for Apple. Tell us what you think? Strengths: The Name You Know And The Features You Love. Strength - Analyse stocks based on their strengths, weakness, opportunities, and threats. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website. We hope you liked our SWOT analysis. Following the SWOT strengths of Apple Inc. One of the major strengths of Apple inc. is its loyal customer base. Today it is one of the most valuable companies which consistently surprise and delight its customers. SWOT analysis is a powerful tool for understanding a company’s market position. Apple is the world’s largest IT company by revenue. Apple has been outsourcing. The Apple SWOT analysis highlights that one of its biggest strength is no doubt the ability to overcome all other weaknesses. 2. Apple Inc Report contains a full version of Apple SWOT Analysis. Contents. One of the alarming threats to apple from smartphone segment is a South Korean Company Samsung which is producing Samsung Galaxy and Notes. Even with the low sales volume, it can avail high-profit margins and can invest in the brand building, Research and development activities. In Apple SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Therefore, … The report also comprises discussions of Apple marketing strategy, ecosystem and addresses issues of corporate social responsibility. The main customer base belongs to the upper and the upper-middle classes. [11] Decline of sales in this strategically important market is a major issue for the multinational technology company. On 1st May 2019 Apple announced a fall in Iphone sales by 17% compared … Fortune magazine named Apple the most admired company in the world from 2008 to 2012. world's most valuable brand in the Omnicom Group's "Best Global Brands" report. 1. SWOT Analysis of Apple Strengths Leading innovator amongst the electronics brands: Since 2005, Apple has persistently been ranked at the top position on the in BDG's list of 50 companies because of its uniqueness in electronics devices. App store which is the world’s safest and most vibrant app workplace would now be available in 175 countries and regions. This was the biggest decline of any major smartphone maker during the period. Tag of innovation – Besides the brand equity, the tag of innovation has always been applied to Apple. It has become the largest technological giants of today (World Economic Forum). Loyal Customer Base. From the beginning, Apple revolutionized the tech market and customer expectations are on top. One of Apple’s biggest strengths is … SWOT Analysis of Apple 3. By doing this, Apple can not only increase brand awareness but also embrace technological advancement to keep a competitive advantage over its competitors. Apple SWOT Analysis Author- Abhijeet Pratap | Posted- January 25, 2020 July 19, 2019 | Updated: January 25, 2020 | INTRODUCTION The customer loyalty of Apple technology will most likely keeps it customer base as long as the … 1. Although the sales of iPhone has declined to a certain extent recently, currently it has global market share of 22,85% (see Figure 1 below). In this discussion, I will take you through the SWOT Analysis of Apple and will scrutinize in detailed some interesting insights about Apple. SWOT analysis of Apple iPhone analyses the brand/company with its strengths, weaknesses, opportunities & threats. Lenovo is another competitor of Apple in the laptop segment. Figure 1. iPhone Global Market Share as of February 2019[2]. SWOT stands for strengths, weaknesses, opportunities, and threats. A balanced presence in mature as well as emerging markets has enabled the company to record a steady revenue growth. Many products / services have always been considered with quality, sophistication, expertise and use: It is difficult to meet these expectations all the time. Apple Inc Report contains a full version of Apple SWOT Analysis. The major key weaknesses include lack of distribution channels in the countries and high price which can be overcome. Sophisticated supply-chain management practices allow the company to facilitate its complex global operations with no or least disruptions. Apple Computer Company was founded in April 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The internal and external factors discussed in this SWOT analysis indicate that Apple Inc. possesses major strengths to effectively address organizational weaknesses. Apple product portfolio comprising 6 to 7 products. If you want to find out more about the SWOT of Apple, you’re … Apple SWOT analysis uncovers some of the big challenges Apple faces in 2020 and beyond. Create your own. The company was incorporated in 1977. Apple’s supply-chain operations have been ranked by research firm Gartner as the best in the world[9]. It was first released in … There is no doubt that Apple’s best product is iPhone but unable to dominate the market. Increasing the Profit of Training Part Three When working to increase the profitability of training and running a training team as a P&L, as with any other business there are only two way to increase profit: increase revenue or decrease costs. Founded on April 1, 1976 Incorporated on January 3, 1977. From Ipod to Iphone and Ipad, Apple has been responsible for many tech … Swot and Pestle analyses help investors and managers analyze businesses and projects. SWOT Analysis strengths are internal factors that let you overcome weaknesses and take advantage of opportunities in the external environment. The company can also use these strengths to exploit opportunities, such as the expansion of its distribution network. Apple is a multinational company that is jointly owned by Vanguard Group and BlackRock, both being institutional investors. Darpan Saxena May 13, 2020 7 Min Read An effective marketing of the newly developed device is essential so that it can be targeted among majority of its customers. Reputation damage due to the tax scandal, 5. Strengths and weaknesses are internal factors, where as opportunities’ and threats are external factors. Apple Inc. is a multinational company that mainly designs, manufactures, sells and market consumer electronics and services. Apple can be criticized as a single-product company for its over-dependence on iPhones. This article is about the detailed SWOT analysis of company Apple. It was suspect that Apple’s own employees had leaked confidential information about their new Asteroid product. If we look at the pricing element of the marketing mix, Apple is charging premium pricing strategy. The SWOT analysis of Apple detects all the main strengths, weakness, opportunities, and threats that helps the company more to scale up. It is ‘context’. SWOT Analysis for Apple Strengths. Strong brand image and a brand value of USD 170 billion[1], 4. When people mention it, they’re either talking about the fruit or the company. SWOT Analysis of Apple [Detailed] Apple is a brand that is a favorite of any marketer purely because of the kind of learning you can have from it. Strengths; Weaknesses; Opportunities ; Threats. The term Swot is an acronym for strengths, weaknesses, opportunities, and threats. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. SWOT Analysis of Apple Inc. 2019. So far Apple has captured on 15% share, but it should not lose this opportunity. Our marketing professional writers are capable of … Apple Inc. is able to charge premium pricing and generate higher profit margin. Create a project to get started. By the end of Q1, 2019 the multinational technology company reported USD 245 billion cash on hand, compared with USD237,1 billion the previous quarter[8]. iWatch or Apple Watch is a line of smartwatches developed, designed, and marketed by Apple Inc. The sales of iPhones are decreasing in the global scale and this is one of Apple’s major weaknesses. One of the major strengths of Apple inc. is its loyal customer base. SWOT Analysis of Apple Strengths Leading Innovators Among Electronics Brands: Apple has been ranking consistently at the top of the BDG’s list of 50 companies since 2005 due to its innovation in electronic devices. Apple can leverage a strong consumer brand and set of successful products as a strength. Looks like you're new here! Specifically, third-party products are not usually compatible with Apple products and all products belonging to Apple portfolio work well with each-other. Swot Analysis of Apple 1. Read out this article, to get an understanding of where Apple stands. The diagram below provides a simple illustration of an Apple SWOT Analysis. In this SWOT analysis tutorial, we will conduct Apple SWOT analysis. Apple sales in China have started recently to decline. Apple. It helps in identifying weak points of a company that may become an issue in future. Accordingly, Apple has a strong financial base to engage in research and development further contributing to its traditional competitive advantage of innovativeness and superior design. But still, there are threats to Apple that should be tackled strategically. For example, in China, India and Pakistan people are switching to android phones like Samsung due to its high specs and considerably low price. But before we even start on the SWOT analysis of Apple itself, there’s an important task that is obvious, but it comes before you do a SWOT analysis. iPhone’s global market share a considerable strength as a solid source of revenue for the multinational technology company. 3. Particularly, in the last quarter of 2018, the sales of iPhone in China fell 20% year-on-year, at the same time when the sales of smartphones by local Huawei increased by 23% during the same period[10]. SWOT Analysis Apple Strengths. Macintosh is headquartered in Cupertino, California and was established by Steve Jobs. Apple is so far able to avail only 15% market share. The SWOT or strategic analysis of Apple showed that the major key strengths of Apple Inc. that comes from the quality and uniqueness of the Apple iPhone. Following the SWOT strengths of Apple Inc. SWOT Analysis of Apple Strengths Leading innovator amongst the electronics brands: Since 2005, Apple has persistently been ranked at the top position on the in BDG's list of 50 companies because of its uniqueness in electronics devices. SWOT Analysis is a proven management framework which enables a brand like Apple to benchmark its business & performance as compared to the competitors and industry. Purpose The goals of a SWOT analysis are: identify strategies that fit a firm’s resources, capabilities (or competencies) to its external environment; generate alternatives that apply a company’s strengths to … Just from $13/Page. From this point of view, taking into account over-dependence of the company on the sales of iPhones, it can be argued that unless the company addresses the issue of declining sales of iPhones, consequences for the business can be detrimental…. 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